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Somtimes cliche can be helpful
September 21st, 2005
Familiarity breeds interest in this clever headline
My National Post newspaper had a clever headline this morning. The story was about a professional chef who landed the dream job of cooking breakfast, lunch and dinner for the 4,000 employees at Google's head office in Mountain View, Calif.
Drumroll for the winning head, please...
How do you become a Google chef? Search me
Back when I was a troublesome teen, the statement "search me" was the ubiquitous response to all parental enquiries. But put it together with the word "Google" and suddenly you infuse a cliche with fresh meaning. Nice work!